Among the 22 deign agencies highlighted by
Vectortuts.com, Go Media, based in Cleveland intrigued me with the images that Vectortuts displayed. Once I arrived at the site and spent some time browsing their work, I found this identity to be nicely done. The font appears to be of a hand crafted design, and the red drop symbolizes what the name says. I would imagine that to simplify this concept even more, if it is desired in the future, that little red drop could become the whole identity. I think this is clean and simple, and the font really gets my attention because I don't recognize it, plus it has a very soft appearance. The brand is apparently for a clothing line that originated as a simple campaign against diabetes.
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