This came to me in the mail as similar ads often do from the University of Illinois Credit Union. I think that the style book that they work from is well designed and very nicely applied every time that I see the newest ad that they send out. I actually had the opportunity to shadow Sarah Brenner, the graphic designer who is responsible for these layouts one day last summer. It was a very interesting glimpse at a day in the life. She showed me the style book that is applied to every ad and campaign that she produces for the company. That was my first experience being enlightened to the concept of a "Style Book". The font choices, exact colors, as well as other styles are precisely adhered to every time they create anything for the public eye. It's all about identity.
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In this particular ad, I'm very interested in the reflection inside the goggles. It looks like there is even a bit of curving wrap applied to the logo, but I think it should actually be a bit stronger than it appears. The actual size of this is about 10" X 6", each image is one side of that dimension.
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